Services and Fees

We offer comprehensive services for Portfolio Management. We are a fiduciary to you, the Client. This means that we put your interests first. We help you simplify your financial life in an effort to optimize your financial goals. We act as a financial coach to help keep things on track and avoid “behavior gaps”. The best financial strategy is one you can follow for an extended period of time (good times and bad).

Services offered include:

• 100% free 2nd opinion about current investments, planning, cash flows, Roth conversion strategy & more
• Legal Loyalty to you, we are a fiduciary for you 100% of the time
• Custodians: Schwab & Fidelity
• Core investment philosophy:  Evidence-based investing; indexing plus factor tilts via DFA, AQR, Avantis, iShares, Vanguard, JPM and more
• Direct indexing: We offer direct indexing for 10bps to 15bps but prefer long/short direct indexing (SMAs) via other providers
• Tax Optimization & tax loss harvesting:  tax-aware long/short SMAs may be a better solution for tax loss harvesting & gain deferral. We also use Holistiplan for tax optimization.
• Factor Investing: Core focus on indexing & factors (high profit, momentum, quality, value) via DFA, AQR, Avantis
• Private Alternatives:  Yes, direct access to private equity, private credit, REITs via institutional partners. Cliffwater, Blackstone, iCapital, CAIS, AQR Delphi LP
• Detailed financial planning:  we use Right Capital
• Risk assessment, Investment analysis, Portfolio design/ asset allocation
• Financial coaching to help avoid “behavior gaps”
• Academic approach to investing, institutional quality portfolios
• Cost effective implementation
• Periodic rebalancing
• Institutional access to Dimensional Funds (DFA), AQR & more. You don’t have to pay 1% for access.
• Tax-efficient portfolio design
• Low Cost DFA Advisor
• Direct access to tax aware long/short SMAs
• We help clients to live your best life possible.
• We help clients to narrow the gap between the life you want and the life you are leading.
• We help clients cut out the Wall Street middlemen, so you keep more of your money.
• We help clients to optimize your financial life & develop advanced tax aware strategies. 
• We help clients with your most important life transitions.

Portfolios are structured along the dimensions of expected returns (Value, Small Cap, High Profit, Quality and Momentum)

Fees

Keep in mind that fees are important but strategy is equally important. 97% of your portfolio return will be from the dimensions of expected returns. See the Why DFA page for more details.

Integrity Investment Advisors is 100% fee only. Our cost-effective Portfolio Management advisor fee is 0.70% of assets under management (AUM) per year up to $1,000,000 (and .50% above $1M) subject to a $7k to $20k+ minimum annual fee (depending on scope of work and complexity). Clients have the option to pay fees separately or have fees automatically deducted from their account(s). Although Integrity Investment Advisors requires a minimum account size of $500,000 per family unit, under special circumstances, we may accept an amount less than that minimum.

Fees are billed quarterly in arrears.Employee Benefit Retirement Plan Services – Company 401(k) plans Standard 401(k) fee schedule for small to medium business 401k plans.  In general, advisor fees will range from 0.80% to 0.25% of assets under management depending on complexity and scope of work.

Fund Expenses

Client accounts hold mutual funds and/or exchange-traded funds which have expenses (expressed as the expense ratio) not related to our management fee.

We recommend passive and index funds to keep expense ratios very low. Total costs may be further reduced by tax management and/or securities lending by the funds. Integrity Investment Advisors is not compensated by fund companies for recommending their products

Trading Costs

Schwab & Fidelity are the primary custodians for client accounts. Each custodian may charge transaction fees for buying and selling securities, typically $25 per trade on mutual funds (with a range of $0 to $50) and $0 per trade (with a range of $0 to $25.00) on exchange traded funds or individual stocks. Integrity Investment Advisors is not compensated by transaction fees.

Our goal is to only trade when necessary and keep transaction fees to a minimum.

What are SMAs and how are they used for tax optimization?

SMAs (Separately Managed Accounts) are customized investment portfolios managed by a professional money manager, tailored to a client’s specific needs and tax situation. Keep in mind, the goal of the SMA is to provide nominal returns similar to the index (Russell 1000, 3000 or others) and provide a long/ short overlay strategy to potentially add additional returns/ alpha.  We will show you the data.  They can be utilized in several ways to optimize taxes, including:

• Tax-Efficient Asset Sales: Minimizing taxes when selling assets like a business or real estate, reducing the tax burden and increasing after-tax wealth.
• Diversifying Concentrated Stock: Allowing a tax-efficient way to move out of a concentrated stock position into a diversified investment strategy.
• Revitalizing Frozen Portfolios: Using in-kind transfers of existing portfolios and adding alpha (outperformance) to renew potential for tax benefits.
• Enhancing Core Equity Portfolios: Improving equity portfolio performance by aiming for beta, excess returns, and tax advantages.
• Help you transition out of mutual funds or other stuck positions like direct indexing: Tax savings can help you improve your portfolio with minimal gains

Here are some great articles from AQR: Yes, we have access to starting long/short SMA accounts at Schwab.

• https://flex.aqr.com/
• https://www.aqr.com/Insights/Research/Tax-Aware-Investing/Our-Research-into-Tax-Aware-Long-Short-Investing-Clarifying-a-Few-Important-Things?
• https://www.aqr.com/Strategies/Tax-Aware-Investing
• https://www.aqr.com/Learning-Center/Tax-Aware-Investing/Further-Reading
• https://www.aqr.com/Insights/Research/Tax-Aware-Investing/The-Enduring-Appeal-of-Gain-Deferral-Part-1
• https://www.aqr.com/Insights/Research/Journal-Article/Beyond-Direct-Indexing-Dynamic-Direct-Long-Short-Investing
• https://www.aqr.com/Insights/Research/Journal-Article/Loss-Harvesting-or-Gain-Deferral-A-Surprising-Source-of-Tax-Benefits-of-TaxAware-Long-Short-Strategies
• AQR 7/31/25 The impact of liquidation taxes on the lifecycle benefits of tax-aware long-short strategies – https://www.aqr.com/Insights/Research/Tax-Aware-Investing/The-Impact-of-Liquidation-Taxes-on-the-Lifecycle-Benefits-of-Tax-Aware-Long-Short-Strategies 
• Blackrock paper on long/short indexing – Journal of Asset Management – May 2025 – Loss harvesting strategies tax efficiently diversify concentrated stock – https://link.springer.com/article/10.1057/s41260-025-00411-5 
• This material is intended for informational purposes only and should not be construed as legal or tax advice, nor is it intended to replace the advice of a qualified attorney or tax advisor The recipient should conduct his or her own analysis and consult with professional advisors prior to making any investment decisions